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Internet Marketing for Lawyers? Why?

With the expansion of low cost broadband services, virtually every household has access to the internet.  Increasingly, people are turning to the web to locate information rather than traditional sources such as the Yellowpages or other phone books. 

More importantly, a recent study found that Internet Search Advertising was more than twice as cost efficient than other more traditional sources.

Piper Jaffray & Co.  “The New eCommerce Decade: The Age of Micro Targeting”

To stay competitive, you need to market your law firm on the internet.  To effectively market your legal services on the web, you need a professional looking law website with proper search engine optimization (SEO).  This site needs SEO for normal search and for local search.  You also need a mobile website that is optimized for cell phone users.  Lastly, you should consider mixing some pay-per-click (PPC) ads such as Google Adwords into your marketing mix.

Internet Marketing Overview

Attorney | Lawyer Search Engine Marketing (SEM)

Most information on the internet is found through search engines such as Google, Yahoo, and MSN.  In order for you to effectively market your legal services on the internet, you need to be found on these search engines.  However, people using search engines usually only look at the results on the first page or two.  If they do not find what they want, they search again. Think about your own search habits.  You probably rarely go deeper than the first few search engine results pages (SERP).  Therefore, for effective search marketing, you cannot be on page 3, 10, 100 or worse of the SERPs. 

Attorney | Lawyer Search Engine Optimization (SEO)

There are two distinct parts of Search Engine Optimization (SEO), and both need to be maximized in order for your legal services website to rank highly in the Search Engine Results Pages (SERP). 

The first process is known as “onsite” optimization.  The design and content of your website must be search engine optimized and consumer friendly.  It does no good to have a site that is well designed for search engine placement, but looks ugly, loads slowly or is difficult to navigate for visitors.  The opposite is also true.  A beautifully designed, professional website is no good if it cannot be found. 

The second process is known as “offsite” optimization.  The major focus of offsite optimization is development of highly relevant inbound links from authority sites.  The search engines view links to your site as “votes” of relevance.  Some links are very valuable and some are worthless.  The key is to get links to your site from other websites that the search engines deem to be relevant and authoritative.

PageOneNow specializes in SEO for attorneys. Click Search Engine Optimization for more information.

Attorney | Lawyer Mobile Website & Mobile Marketing

The number of mobile phones with internet access is rapidly increasing.  It is estimated that mobiles phones with web access number 300% more than PC's.  These mobile phones often cannot effectively display the results of your search engine optimized website.  Rather, a specific designed mobile website should be used. PageOneNow provides these mobile sites for its clients. Click Mobile Websites for more information.

Lawyer | Attorney Local Search Optimization

Since attorneys usually seek clients in a restricted geographical area such as a city. county or state, local search optimization is critical for law firm internet marketing success. In the past, searchers had to perform a seperate local search to get localized results. Now search engines are starting to return geo-targeted results in mormal searches. This makes optimizing for local search even more important. PageOneNow performs local search optimization for all its clients. Click for more info on local search ...

Law Firm Pay Per Click (PPC)

Pay per click attorney marketing can be an effective way to reach new clients.  Search engines list PPC ads beside the normal search results.  The ranking of these paid advertisements is determined by a bidding process.  It costs nothing for the PPC ad to be displayed, but if a searcher clicks on the ad, the advertiser must pay the amount that they have bid. 
Click for more information on Pay-Per-Click (PPC) …

Free Report: SEM and SEO for Lawyers

To learn more, explore the rest of our site and sign up below for our web search newsletter and FREE Report:

A Dozen Frequently Asked Questions About: Search Engine Marketing (SEM) & Search Engine Optimization (SEO) for Attorneys

Please Send Me Your Free Report on SEO and SEM for Lawyers and Law Firm Web Sites.

Dominate the Web
PageOneNow will not only promote your main website, but strives to place multiple listings leading to your website on page one of the search engine results.  Obtaining more than one listing on the first page increases the chance of a searcher clicking through to your site.  More importantly, every listing on page one that leads to you, drives one of your competitors off the first page!

Exclusive and Limited Service
PageOneNow only accepts one client per practice area / per geographic location.  This prevents PageOneNow clients from competing against each other.  Once the practice area in your geographic location has been taken, PageOneNow will not be able to help you and will be using its techniques to promote one of your competitors.  Contact us today to see if your practice area in your geographic location is still available.

Internet marketing for law firms is the wave of the future so contact PageOneNow today to maximize your web marketing efforts.

Remember:

 If you are not on Page One...

you are NOT on the Net! ™